Wolfpack World Campaign/NC State University
The initiative consisted of a campaign to increase awareness to cultural diversity on campus and NC State’s global outreach. The campaign comprised of a series of graphics in which the expressions “wolfpack” and “think and do” translated in various languages formed the iconic imagery of a world map and a backdrop for a howling wolf, NC State’s mascot. The “Wolfpack World” graphics series was publicized around campus, as in wall sticker applications at the Talley Student Union, in bulletin boards around campus, and in other print, electronic and digital media materials (signs, stickers, fliers, t-shirts, e-billboards, videos, OIS website and social media). In addition, the graphics were applied in merchandise available for sale at the NC State bookstores. All proceeds from the sale of the Wolfpack World products are being distributed to the “Our Three Winners Fund”. The fund was established to award scholarships in the names of students Deah Barakat, Yusor Abu-Salha, and Razan Abu-Salha, whose lives were tragically lost in February 2015. See more about the fundraiser here and here.